Atari Buys Hipster Whale for $29.3M: What It Means for Gaming
Atari has acquired Crossy Road developer Hipster Whale for an initial $29.3 million, bringing one of mobile gaming’s most recognizable casual franchises under the wing of a legacy publisher. The deal signals Atari’s serious pivot toward mobile-first revenue — and puts the future creative direction of Crossy Road firmly in corporate hands.